The Syneos Health Podcast: Conversations on Commercialization
Commercialization is becoming more tightly connected to decisions across the biopharma journey, from value and access to launch strategy, deployment and patient, provider and advocacy engagement.
Conversations on Commercialization is the latest addition to the Syneos Health Podcast family, featuring leaders and experts from across the industry discussing the strategies, challenges and shifts shaping commercial success in today’s market. Each episode explores how companies are approaching the issues that matter most in commercialization and what it takes to compete more effectively in today’s market.
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If there’s a topic you’d like us to explore, send us a message at [email protected].
The views expressed in this podcast belong solely to the speakers and do not represent those of their organizations.
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Recent Conversation Highlights
AI Coaching for Pharma Field Forces: Reviewing the Game Tape with KAI Conversations
In this episode of Conversations on Commercialization, host Michael Sarshad, Managing Director, Consulting at Syneos Health, talks with KAI CEO David Williams and Deanne Melloy, CCO Deployment Solutions at Syneos Health, about how AI can help commercial teams improve call quality, coaching, field visibility and sales rep performance. They discuss why activity metrics fall short, how AI-enabled listening creates faster feedback loops and what leaders can do to drive better HCP engagement and commercial impact.
